Our Vision
RIELLE is building a portfolio of naturally derived, high-performance skincare products formulated by experienced clinical practitioners with deep expertise in ingredient synergy and skin physiology.
Our Target Market
The >80 million consumers Chinese women aged 25–45 with the disposable income required to participate in the premium skin care segment.
Our Flagship Product
The high-density facial skin care formulation is designed to deliver visible results with fewer steps. It is rich in botanically derived lipids, natural hydrators and marine collagen peptides that support visible skin hydration, barrier resilience and surface smoothness. Designed for 24/7 performance, it prevents environmental stressors while providing true skin rejuvenation.
During the day the formulation supports visible hydration, environmental defence and surface refinement under makeup, while helping reduce the appearance of redness and uneven tone.
Overnight, the concentrated botanical lipid system supports barrier recovery, visible elasticity, and improved smoothness, helping skin appear firmer, more supple and more radiant with continued use.
Instant Appeal
Sampling feedback consistently induces immediate positive response to texture, absorption, fragrance and visible surface refinement. Strong purchase intent immediately follows trial.
The Australian Integrity Advantage
100% Australian-Made & Owned: RIELLE is formulated and manufactured in Australia under stringent quality standards with full batch traceability. This pedigree serves as a primary trust signal for safety and quality.
CBEC Ready
RIELLE is entering China via Cross-Border E-Commerce to preserve cruelty-free positioning and enable efficient market rollout. All ingredients have been reviewed against the IECIC 2021 inventory.
Commercial Opportunity with High Margin
Operating within disciplined product claim and pricing parameters, we offer you the opportunity to market and distribute this product to the Chinese market.
We collaborate with synergistic partners experienced in comprehensive advertising and promotional campaigns on Xiaohongshu, Douyin, and aligned platforms, including with influencers.
We offer a wholesale price that is 40% of MSRP to allow your team a 60% gross margin to fund your advertising, promotion and distribution channel development.
Scalable Capacity
Indicative Year 1 sales target: 100,000 units. Production capacity can be quickly scaled to meet growth.
